Numbers Game

Yesterday the Federal Election Committee finishing counting and double-counting the amount raised by Obama in the first quarter, and it was even more than originally reported. His campaign raised more than $25 million, and the original 100,000 donors was actually 104,000. Yet his campaign touts that the real story is the amount of giving in the two weeks since the end of the first quarter. Since that time, more than 18,400 donors have given, and 90 percent of those are for the first time.

An e-mail from his campaign had this to say:

With the news of our historic start, the Washington chattering class is nervous. Those invested in the status quo have a hard time grasping that a movement made up of people who want a new kind of politics can actually change things. Now's the time for every person who supports Barack Obama to make one thing perfectly clear: we're here, we're serious about change, and we're going to be heard.

And with the up-swing in donating, continues an increase in online support. Of the 18,000 donors, 15,000 gave online!

Recognizing that the support of women is also crucial to meet the numbers, Obama officially launched an initiative aimed at women today during a Women for Obama luncheon, where he raised $750,000 and once again made a statement by intruding on "Hillary's turf." And over the weekend he rallied in Atlanta and South Carolina. The Atlanta rally drew 20,000 supporters, more than have ever attended one rally in the city's history. And he entered Edwards turf in the Carolinas. All bets are off in Obama's campaign, proving that he really does a fresh way of doing things.

Fundraising Deadline

As the quarterly fundraising deadline approaches (its midnight March 31), the Obama campaign is increasing its e-mails encouraging donation support. (I get ALL of their e-mails, so I know). They said they're more concerned with reaching their goal of 75,000 donors than the dollar amount. Let's be honest, no campaign is concerned more with people donating than with the amount donated, but that's a good spin in encouraging more people. It seems they surpassed their goal, as here's part of the e-mail I received today.

The 75,000th person who decided to own a piece of this campaign did it with just $5.
It happened late last night, as we hit our goal of 75,000 people donating to the campaign more than two full days in advance of the March 31st quarterly reporting deadline.

His name is Rashed. He's a Navy veteran and this was his first donation ever to a political campaign. We gave him a call from headquarters here in Chicago last night to thank him, and he told us that the reason he decided to give had a lot to do with his young daughter, Yasemin:

"Being an African American male, to have that positive role model in Senator Obama, it's given me so much hope. To be able to look at my daughter one day and tell her, 'You can be anything you want in the world" ... In the past I might have said, 'You could be anything you want to be. But president? No' ... But now, he's given me that light. Now, I can tell her, 'You really can be anything you want in the world.'"